I must confess to being a bit of a sucker for advertising. I love looking at glossy adverts for stuff I don’t need. But when it comes to advertising from yesteryear I go all weak at the knees! I just adore those old enamel signs proclaiming the benefits of whatever product they are advertising. Not only are they so stylish with their strong graphic and colourful imagery, but they often use the most wonderful flowery langauge which seems rather clunky.
Today I was out and about at the Bluebell Railway visiting their model rail fundraising day. They are looking to raise £500,000 to complete the last section of engineering work between Kingscote and East Grinstead which will see the completed the heritage line run from Sheffield Park all the way to the mainline station at East Grinstead, crossing the Imberhorne viaduct (impressive in itself). They are hoping to complete the work in time for Easter 2013 – good luck to them. Currently, the middle stataion on the present line from Sheffield Park to Kingscote is Horstead Keynes, but will be familiar to many of us from TV and cinema including The Railway Children (the original film starring Jenny Aguttar), The Ruby in the Smoke, Miss Potter and more recently The Woman in Black starring Daniel Radcliffe.
All around the station the walls are covered with the most fantastic enamel signs advertising some of the most amazing products. For example who knew that Reade Brothers head and stomach pills keep you fit, or even that Florador Food is both delicious and nutritious!
Smokers were targetted specifically with the most outrageous claims being made by cigarette manufacturers and which given what we know today about the health dangers of smoking seem even more fantastical! Below are a few of my favourite tobacco ads. I hope you enjoy them as much as I did!