If you are in London this summer and have a few minutes to spare, pop along to the V&A in South Kensington and see the amazing mini exhibition in the Japan Gallery of Sweet Lolita costumes. Titled “Kitty meets the Bulldog”, this absorbing show highlights a modern youth phenomenon in Japan.
The Lolita look began primarily as one of modesty with a focus on quality in both material and manufacture of garments. The original silhouette is of a knee length skirt or dress with a ‘cupcake’ shape assisted by petticoats, but has expanded into various types of garments including corsets and floor length skirts. Blouses, knee high socks or stockings and headdresses are also worn. Lolita fashion has evolved into several different sub styles and has a subculture that is present in many parts of the world. Although many people point to Japan for the Lolita trend especially with the influence of Anime media, which made it more popular, the origin of its meaning is complex, and remains unclear. The Lolita Look is popular among Cosplayers, and no serious Japanese cultural festival would be the same without a parade of these amazing costumes.
Below are a few of these incredible costumes….